In order to attract Thai customers and clients, you will have to familiarize yourself with the idea of Thai localization. Thai localization is the process of adapting the language, appearance, and functionality of a product or Web site for Thailand. Thai presents a variety of unique challenges to Thai localization professionals.

To ensure a positive reception of your software, Web site, and documentation, it is a good idea to work with an experienced localization company. Your localization service provider should employ native Thai teams of localization specialists who understand how to anticipate and solve the myriad of potential Thai localization issues.

Some examples of localization issues:

Thai Localization: Documentation Issues	Thai Localization Requirements
Text length	Accommodate possible text expansion/contraction
Printing Thai fonts	Embed fonts in PDF file for printer